The notable facts they found were : The first-second delay resulted in a 4. Author Photo Cami Bird Cami Bird is an expert in social media engagement and content marketing who loves to explore the developing digital marketing field. When she's not working remotely, you can usually find her obsessing over corgis or going on a local hike.
Subscribe to learn more about SEO. Join our Free SEO training course to find out more. Read for a more meandering look at how site speed affects visitor satisfaction rates and your bottom line. At Google, we aim for under a half second. And so does Google. Bing may view this as a poor user experience and an unsatisfactory search result.
Faster page loads are always better, but webmasters should balance absolute page load speed with a positive, useful user experience. A fast site is a good user experience UX , and a satisfying UX leads to higher conversions. And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Very slow sites are a bad user experience — and Google is all about good user experience these days.
The fact is, a faster website is a net positive to everyone, from Google to your customer. I have clearly witnessed very slow websites of 10 seconds and more negatively impacted in Google, and second, from statements made by Googlers:.
Google might crawl your site slower if you have a slow site. Make it as fast as you reasonably can. And usually we try to differentiate between sites that are really slow, and sites that are kind of normal. So just optimizing on a millisecond basis is not going to affect anything in the search results…. On the flip side, a significant number of 5xx errors or connection timeouts signal the opposite, and crawling slows down. It applies the same standard to all pages, regardless of the technology used to build the page.
The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Historically most of us have focused on making our desktop versions of our site load as fast as possible, but with Google switching to the mobile index first, and increase in the number of users on mobile devices, we must also now focus on mobile speed, too. Daniel An , Google, has also produced the following infographic on page load industry benchmarks:.
The average U. There are now many third-party website speed case studies available to back these findings from Google, Pingdom, and Doubleclick up:.
Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. But check out how much improvement you can make by increasing site speed by just 0.
Speed also impacts how your business will fare against the competition. Users spend more time on a website when its pages load faster. In fact, users visit 8. No business is immune to the effects of slow loading times. Good question! In other words, load time is how long it takes for a page to become visible, and render time is how long it takes for a page to become usable. But the majority of issues affecting load time are factors that can be fixed on your end. A web hosting company provides the server that your website will be hosted on, and you can choose between different types of servers.
Shared, VPS, and dedicated servers are the most common options. Different hosting companies have different uptime guarantees, which represent the amount of time the web server is available with no issues.
Tenths of a percentage may seem trivial, but the difference between This is fine for small-to-medium-sized sites, but larger websites will have a difficult time maintaining satisfactory speed. VPS and dedicated servers are the more advanced options, and massive companies and ecommerce retailers actually need multiple dedicated servers to ensure that their websites run as quickly as possible.
VPS and dedicated servers offer more resources, including bandwidth. Bandwidth is the amount of data that your website can transfer to your visitors in a certain amount of time.
When that happens, you can easily upgrade from a shared to a VPS or dedicated server. Even big brands often make this mistake, especially if they have a huge amount of pages and multiple people uploading imagery.
It is important to train a team about compressing images and the importance of getting the right size uploaded. This is normally the best quick win for instant results. WordPress plugins are great for adding advanced functionality to a website. However, it pays to be selective about the number of plugins you use, because too many at once will overwhelm your server.
It may be easier than you think to part with a few plugins, as Tom has seen firsthand:. Combine background images into a single image by using CSS background-image and background-position elements. Combine inline images into your cached stylesheets.
Likewise, combine all your javascript files into a single file and all your CSS files as well. Minification is the process of compressing the code by renaming variables to shorter names which helps to reduce its size and the subsequent loading time. We recommend using uglify. Cookies are used to store data that needs to persist between requests.
Hence, by reducing the size of the cookies you reduce the size of the data that is transferred and decrease the page load time. Eliminate unnecessary cookies or reduce the size of the cookies. An unexpected error has occurred. Your action has not been completed.
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